WATCH | SheaMoisture Wants You to “Do You” When it Comes To Your Hair

By Ashley McDonough· Updated December 6, 2022

A worldwide staple in the Black community, SheaMoisture has been around for over 30 years. A strong advocate for embracing black hair and all the kinks, curls and beauty that comes with it, the global brand continues to champion the world of black hair, and wants black women to simply “Do You.”

With the ‘Do You’ campaign, SheaMoisture wants to highlight different ways to

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