These Sisters Launched An AI-Driven Wig Company That Won Over Serena Williams

By Jasmine Browley ·Updated August 31, 2024

The idea for Parfait started with a problem many women of color experience: styling and caring for their textured hair.

Isoken Igbinedion launched the AI and machine-learning wig customization company after experiencing the trials and tribulations of trying to adhere to societal beauty standards as a Black woman. It stemmed from childhood.

“As a ten-year-old, I had a dangerous encounter with chemical reaction that made all

Kimberly Wilson
Author: Kimberly Wilson

Comments

No comments yet. Why don’t you start the discussion?

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.