By India Espy-Jones ·Updated August 6, 2024
The reality is, running a Black-owned beauty brand is hard. This year, we’ve seen an onslaught of beauty brands shut down, file for bankruptcy, or be sold to acquisitions to remain afloat as a recession looms. Despite many Black beauty brands hitting record numbers in 2020—marked by the George Floyd protests and an increase in 15 percent pledges—the 2024 attack on DEI and a poor
