The Promise Of The Pledge: Aurora James’s Persistent Commitment To Black Investment Is Paying Off

By Jasmine Browley ·Updated July 27, 2023

Aurora James proudly lives between two worlds—altruism and capitalism.

The universes intersected in a post on her Instagram in 2020 calling major retailers to support Black businesses following the brutal killing of George Floyd and subsequent social justice uprising leaving many corporations asking what they can do to show solidarity with the Black community.

“I am asking you to commit to buying 15%

Jasmine Browley
Author: Jasmine Browley

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