By Jailynn Taylor ·Updated June 2, 2022 Campaign Video: Courtesy of Saks OFF 5TH
It’s June 1st, meaning it’s officially the start of Pride month festivities. As you go about your days during Pride month, we often see brands changing their brand logos to rainbowed emblems and selling pop-up capsule collections in support of LGBTQ+ inclusivity. However, the question becomes, are these timely rebrands genuine allyship or performative campaigning? Saks OFF 5TH
