Sapna Maheshwari
Posts
Brands Find TikTok a ‘Sunny Place’ for Advertising
Brands are flocking to the platform like never before, drawn by its more than 1 billion users and its algorithm, which can make an ad...
Retailers Find TikTok a ‘Sunny Place’ for Advertising
Brands are flocking to the platform like never before, drawn by its more than 1 billion users and its algorithm, which can make an ad...
Black Friday sales were up, but reflected the challenges facing retailers.
Drawn by deals, consumers spread out their spending in the weeks leading up to the day after Thanksgiving.
Theft Is Becoming an Increasing Concern for Retailers
About 69 percent of stores said they have seen an increase in organized theft in the past year.
The Holiday Shopping Season Is Here, but Is It Back?
Shoppers are returning to stores in much bigger numbers than last year, but the atmosphere is not quite as carefree as the prepandemic days of...
Macy’s Raises Its Full-Year Outlook After Strong Third-Quarter Sales
The retailer said its sales for the three months ended Oct. 30 were $5.4 billion, and it posted a net profit of $239 million.
Macy’s Raises Its Full-Year Outlook After Strong Third-Quarter Sales
The retailer said its sales for the three months ended Oct. 30 were $5.4 billion, and it posted a net profit of $239 million.
Rent the Runway, a Secondhand Fashion Site, Prepares to Go Public
The clothing rental company is trying to rebound from a loss of business during the pandemic.
Lululemon Says Sales Soar but Supply Chain Remains a Concern
Athleisure company, one of the few retailers to thrive during the pandemic, relies heavily on production from Vietnam.