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  • John Herrman

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How TikTok Is Changing Marketing in the Music Industry and Beyond

Artists and civilians alike chafe at the pressures of presenting themselves online.

They Did Their Own ‘Research.’ Now What?

In spheres as disparate as medicine and cryptocurrencies, “do your own research,” or DYOR, can quickly shift from rallying cry to scold.

BeReal Photo-Sharing App Is the Right Kind of Boring

In its infancy, the app feels more like a game or a group activity than a full-fledged social platform. Can that feeling last?

A Short History of Predicting the Future

Futurology has long been a risky business.

A Short History of Predicting the Future

Futurology has long been a risky business.

The Secret to a Better Internet? Post Less, Chat More.

One of the web’s oldest functions remains one of its most powerful and promising.

Are You Missing Out on the Metaverse?

Pitches for the future of the internet are banking on an old trick: FOMO.

Are You Missing Out on the Metaverse?

Pitches for the future of the internet are banking on an old trick: FOMO.

Will TikTok Make You Buy It?

Give any social media platform long enough, and it turns into a mall.