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  • Brett Berk

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Custom 1951 Mercury Sells at Auction for $1.95 Million

The Hirohata Merc, a prime example of the custom car scene that blossomed in midcentury Southern California, notched two records in its sale.

A Custom Mercury, With a Batmobile in Its Family Tree, Heads to Auction

The “Hirohata Merc,” commissioned in 1952 and one of the most famous custom cars of its era, is up for sale for the first time...

Selling Cars, Plus Coffee, Tea or a Fancy Dinner

Automakers are building “brand experience centers” to pitch their vehicles to consumers without the hard sell of a showroom.

Hagerty Goes Public to Pursue a Simple Mission: Save Driving

The Hagerty brand insures collectible autos — two million of them — and its articles and videos draw crowds. After going public, it has bigger...

A New Mercedes SL Stresses Horsepower and Verve

Across seven decades, the roadster has radiated a sporty elegance, and a new generation adds a dash of modern driving technology.

To Protest Iran’s Anti-Gay Abuses, an Artist Painted a Dictator’s Car

“Wherever there is injustice, we need to talk about it,” Alireza Shojaian said.

Volvo Is Winning Over Buyers With a Sleek New Look

With an aggressive push for electric vehicles and a coming I.P.O., the century-old Swedish carmaker is positioning itself for the future.

Selling Hot New Cars at Pebble Beach, the Land of Classics

There’s money in the air at Monterey Car Week, so where better to sell a rare new Bugatti or Ferrari?

Embracing Vintage Cars in the Catskills

A garage turned coffee shop and a restaurant fixing up Mustangs in the basement: The car scene is expanding beyond a high-end racetrack country club.