New Balance’s ‘The Black Sole’ Teams Up With Joe Freshgoods For New Apparel Collection

By D'Shonda Brown ·Updated April 29, 2022

New Balance has officially unveiled its highly-anticipated “Conversations Amongst Us Collection,” which was creatively directed by none other than designer and culture curator Joe Freshgoods. For this specific collaboration, “JFG” founder Joe Robinson directly collaborated with an all-Black product team at New Balance known as The Black Soles. This team of Black creatives includes Associate Product Managers and Designers, Jordan Johnson and Kevin Trotman

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