By Jasmine Browley ·Updated March 29, 2022
Behind every great metaverse company is a woman, or however the saying goes.
It was recently reported that Michael Jordan launched Web3 company HEIR alongside his son Jeffery earlier this year. The platform is designed for athletes and other culture creators to expand, enhance, and deepen their relationships with their supporters around the world through membership-based access to digital assets and intimate first-person