By Kimberly Wilson ·Updated February 18, 2024
The fragrance industry has a diversity problem.
Black consumers are some of the biggest consumers of fragrance, with approximately 23 percent of women’s fragrance sales, despite only making up 14 percent of the United States population. Additionally, over 60% of Black and Hispanic consumers report they do not leave the house without wearing fragrance and it is part of their daily routines, which is significantly higher
