The famed sportswear brand Le Coq Sportif is hoping to reinvent itself, and its hometown, by outfitting its country’s teams at the Beijing and Paris Olympics.
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Le Coq Sportif Puts France’s Olympians in a New Look: Vintage
The famed sportswear brand Le Coq Sportif is hoping to reinvent itself, and its hometown, by outfitting its country’s teams at the Beijing and Paris Olympics.