He led a struggling but innovative (if not quirky) American Motors to record profits and helped fuel an appetite for off-road vehicles with the Jeep Cherokee.
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Gerald C. Meyers, C.E.O. Who Paved Way for the S.U.V., Dies at 94
He led a struggling but innovative (if not quirky) American Motors to record profits and helped fuel an appetite for off-road vehicles with the Jeep Cherokee.