Facebook Announces #BuyBlack Friday Initiative To Support Black-Owned Brands During Holiday Shopping Season

By Jasmine Browley ·Updated October 13, 2021

Black Friday hit a new record last year with shoppers spending $9.0 billion, an increase of 21.6% year over year (online sales hit $7.4 billion on Black Friday in 2019), according to Adobe Analytics data. This year, Facebook wants to make sure Black businesses get a big piece of the pie.  

The social media platform is showing its support to businesses that need it most, starting with the return

Joe Colucci
Author: Joe Colucci

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