Experience Be Rooted

Essence By Noel Cody· Updated September 28, 2022

Inspired to design a space for women of color to be seen, Jasmin Foster created the stationary brand, Be Rooted. Check out how Jasmin is representing a variety of hair textures, body shapes, and skin tones in her signature products that celebrate culture and self.

Paper is truly Jasmin’s passion, propelling her to make products that reflect the attributes and

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