By Kenyatta Victoria ·Updated August 1, 2023
Sephora announced the new initiative Sephora Sounds for upcoming artists exposing them to the importance of brand visibility.
The program highlights 55 emerging artists by amplifying their music and soundtracks in all of Sephora’s social content and campaigns across TikTok and other social platforms.
“It started with Tiktok being such a driving force in the beauty industry, especially with Gen Z,” said Sephora spokesperson
