By Jennifer Ford ·Updated July 8, 2024
Irene Bekoe, founder of That Good Good Shea, and Cheylaina Fultz, founder of HBCU Legacy Fashion, showcased products from their amazing brands during a Shop Essence Live segment at the 2024 Essence Festival of Culture on the Soko Mrkt stage. Shop Essence Live, hosted by Nonie Donovan, is a weekly show that introduces new Black-owned brands you can shop from the comfort of your home.
Bekoke kicked off the segment
