Essence Festival of Culture By Cierra Black ·Updated July 10, 2024
The GU Kickback >4Batz, Treety, and JT, the GU Kickback was the Zillennial hotspot.
Activations were overflowing with GU attendees getting tooth gems, customizing tote bags and trucker hats, and trying their luck with a mechanical bull. The VIP Zillennial Lounge featured a customized chromatic newsstand with ESSENCE’s 2024 Magazine print issues on display, and the courtyard offered a mini basketball
