ESSENCE By Jennifer Ford ·Updated July 8, 2024
Entrepreneurs who have successfully navigated the mass retail market without relying on venture capital shared their journeys on Essence Festival’s Soko Mrkt panel “Bootstrapping Your Business,” moderated by New Voice’s Vice President Chisome A’Marie. Recognizing the benefits and challenges of being self-funded, the speakers–Mona Lisa Crossway of Vanity Tools, Kimberly Evans of Just Her Ride Share, and Kitiya King of Mischo Beauty–shared strategies
