By Ebony Flake ·Updated March 14, 2024
Genuine innovation is exceptionally rare. We often refer to companies like Uber, Airbnb, and Netflix as disruptors, but none of these concepts are entirely new. Instead, they brilliantly leverage technology to modernize existing industries—and such is the nature of commerce. Most products amount to minor tweaks or improvements on existing ideas.
No one is inventing the wheel. The best a founder can do is distinguish their
