By Kimberly Wilson ·Updated October 11, 2021
If there’s one thing Ciara is going to do, it’s level up. The award-winning singer/songwriter has teamed up with Ten To One Rum’s Trinidad-born founder and CEO Marc Farrell, who launched the brand in 2019.
As an active owner and partner for Ten To One, Ciara will be directly involved in amplifying the brand’s commitment to reshaping the narrative surrounding rum, while working closely with Farrell on marketing, creative,