Black Cowboys Lead The Charge: Shad Mayfield And The Cowboy Core Revolution

By Aziah Kamari ·Updated March 6, 2024

Amidst the twang of Beyoncé’s latest country singles, “Texas Hold ‘Em” and “16 Carriages,” and the allure of Pharell’s recent Western-inspired Louis Vuitton Fall-Winter 2024 collection, a tidal wave of Western wear and “Cowboy Core” fashion has swept through popular culture. Beyoncé’s tracks and Pharell’s designs have acted as a catalyst for this resurgence, igniting a passion for cowboy aesthetics that seamlessly blends tradition with

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