By Jasmine Browley ·Updated April 12, 2022
There’s a reason why Black don’t crack.
Survey data says 82 percent of Black women feel self-grooming is a key part of our lives, and 52 percent adhere to a set skincare regimen. This is evidenced by the exorbitant amount of money Black consumers spend on hair and skincare each year– $1.5 trillion in 2022.
Yet despite our spending power, Black women entrepreneurs only