Applications Open: Essence Joins Forces with Aveeno To Launch 2022 Skin Health Startup Accelerator Pitch Competition

By Jasmine Browley ·Updated April 12, 2022

There’s a reason why Black don’t crack. 

Survey data says 82 percent of Black women feel self-grooming is a key part of our lives, and 52 percent adhere to a set skincare regimen. This is evidenced by the exorbitant amount of money Black consumers spend on hair and skincare each year– $1.5 trillion in 2022.

Yet despite our spending power, Black women entrepreneurs only

Kimberly Wilson
Author: Kimberly Wilson

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