Ciara’s Rum Brand ‘Ten To One’ Gets A Major Investment: ‘This Is A Game-Changer’

By Jasmine Browley· Updated August 31, 2022

Ciara has just ‘leveled up’ her business game in a major way.

It was recently announced that the Grammy-award-winning artist’s rum brand Ten To One is set to receive a capital investment from Pronghorn, an investment company headed up by spirits veteran Dia Simms.

“Pronghorn’s team are spirits industry game-changers,” said Ciara, who is a co-Owner of Ten To One. “It’s rewarding

Kimberly Wilson
Author: Kimberly Wilson

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