By Jasmine Browley ·Updated January 16, 2024
A Black-owned media and ad tech company is aiming to drive the advertising industry into the future.
AdTheorent, a machine-learning solutions provider, and tech company Hero Media have joined forces to launch the first ML-Powered Black-owned DSP in programmatic advertising, Hero One. It aims to use cutting-edge technology to turbocharge audience creation and media-buying.
The move is critical, as many companies still grapple with reaching
