courtesy of Shani Darden By India Espy-Jones ·Updated January 10, 2024
The $186 billion dollar skincare market is full of new, attractive serums. This includes everything from “Botox in a bottle” facial treatments to “anti-aging” essences. “There are already a lot of hydrating serums on the market [as well],” celebrity esthetician Shani Darden tells ESSENCE. But with skin streaming on the rise, prioritizing a bouncy, plumping serum that really