This Marketing Expert Discusses The Lessons Learned From “Rainbow Capitalism” During Pride Month

By Jasmine Browley ·Updated June 30, 2023

There’s a fine line between allyship and exploitation, and most corporations toe it duringPride Month.

What’s positioned as support of the long-marginalized LGBTQIA+ community, brands’ show of solidarity are often overtaken by the perils of capitalism “by turning them into markets, selling them back to them as a product, and commodifying pretty much everything about every part of their lives” as

Kimberly Wilson
Author: Kimberly Wilson

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