Balmain & Evian Make An Unlikely Pair

Balmain X Evian By Kerane Marcellus ·Updated April 18, 2023

In a new effort to show the importance of sustainability within fashion, a French luxury house and natural spring water company come together to create a new kind of couture. Fashion is one of the highest pollutants worldwide, and many in the industry are tired of seeing the downfalls of cutting corners, including designer and Balmain’s Creative Director

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