By Jasmine Browley ·Updated February 8, 2023
The attention economy is a booming one.
Data shows that in 2021, the number of brand-sponsored influencer posts on Instagram surpassed three million, making the global Instagram influencer market a fifteen-billion-dollar business.
And as Forbes’ Joe Gagliese writes, more than 50 million people around the world now consider themselves to be influencers (or creators) and creator investments totaled $5 billion last year alone.
But lucrative brand deals can
