This Marketing Executive Shares How She Built A Career Centering The Black Experience

By Jasmine Browley· Updated January 13, 2023

If you enjoyed the R&B cipher from BET’s 2022 Soul Train Awards or the viral carpool karaoke-style clips featuring City Girls’ Yung Miami and music legend Babyface, Tasha Hilton is to thank for that.

As one of BET’s senior marketing directors, Hilton is responsible for generating awareness of the network’s programming and ultimately getting people to watch. But for her, the role means

Kimberly Wilson
Author: Kimberly Wilson

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